Aura brand design

Aura is a music platform built to reconnect older generations with timeless melodies, bridging nostalgia and modern listening. For Aura, we crafted a full brand identity: logo, visual language, social-media visuals, and a design system that balances elegance with clarity. The aim was to give the platform a look that feels familiar yet fresh respectful of legacy, while clean and accessible for the digital age. Through careful typography, color choices and thoughtful design, Aura presents music not as noise, but as an experience rooted in emotion and memory.